Powersport equipment sales are dramatically on the rise— and increasingly accessible to a misinformed and untrained public, particularly for children who are quick to ride yet have no comprehension of the risks associated with powersport recreation. Moreover, many adults are unaware of the risks associated with powersport equipment. They frequently model unsafe behavior, like the failure to wear a helmet, which perpetuates dangerous behaviors in children.

As an industry we are good at talking about fun and adventure and driving sales. We have also greatly advanced product performance, ease of use, financing, and OHV accessibility.  All wonderful, yet we have a great deal of work to do in shifting the culture to safe and responsible riding— and setting a standard of safety first as many people mistakenly assume they are qualified to participate in powersports with no uniform and without training.

We know the solution, and we must start talking about it, normalizing powersport safety conversations, and express that it is good to care for and look after one another.